Widgets

Widgets allow you to place a search box containing data on Marketplace Business on an alternate site. This is a great marketing tool to drive traffic from established sites to your Marketplace site and improve SEO. The widget code allows a designer to customize the search box to include photos, business names, addresses and additional links to the marketplace site.

Please see the Widgets article on this feature for code samples and a more in depth explanation of how the code works, written for designers.

The more relevant links marketplace has coming from other sites, the better SEO results you should get. Backlinks both bring visitors to your site and also help search engines measure the quality of a page. If the page the link is coming from is highly visited and trusted site, such as your news sites, then it should benefit from those rankings. It will play a role in determining which pages are served and in what order on search results. Think of it as receiving a referral from a trusted friend, as apposed to getting junk mail or no referrals at all.

The following example utilizes over 6 links to the Marketplace site from the news site. Links include: Ratings & Reviews, Everythingmidmo.com, the Business profile and links to Category landing pages of Restaurant, Retail, Services and Coupons. The Business profile will alternate with other “expanded” businesses.

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This Widget on LJWorld.com has over 10 links by embedding Marketplace category links, the Business link, and a direct link to the Marketplace homepage.

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The Emporia Gazette has a marketplace search widget in the right rail and direct business links embedded on the home page.

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Widgets can also allow a site to create targeted advertisement. On the Sports page you could showcase businesses like ‘automotive,’ as in this example:

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API

If you have a designer on staff, you may wish to work with the API to create additional types of user interface, like a coupon widget. The API enables frontend developers to create interfaces that previously weren’t possible by providing RESTful read and write access to Marketplace businesses, products, reviews, ads, categories, markets, events, photos, and videos.

The Columbian has a Coupon Widget showcasing 360marketplace.com coupons. Each Coupon Title links directly to the coupon on the Marketplace site.

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In the following example the Denver Post used the API to pull 5 star businesses from the Food and Dining Category. Users can use the drop down menu to search other categories. With the API, a designer will have access to all data fields.

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