Markets

The Market application is a core tool in organizing, customizing, and expanding your Marketplace site. The Markets Application contains the markets and postal codes models. From a single page you can control your site’s geographical organization, overall appearance, and contact information.

The Markets model is used to accomplish the following tasks:

  • View all of your public and nonpublic markets.
  • Assign zip codes to each market in your installation.
  • Designate a support person to receive emails from end-users.
  • Upload images for your header image, icon for your Google map, on both you web site and mobile site.
  • Provide code for your Marketplace site, including Google Analytics and ad invocation code.
  • Establish and edit your Market tabs.

Postal Codes

All zip codes ranges that were purchased for this site will be found here. Occasionally a new zip code will need to be added. If a new business resides outside the current zip codes, it will not be viewable until the zip code as been added here and added in a market.

Note

Marketplace clients should talk to their Ellington account manager if they wish to set up multiple businesses within a new zip code.

Markets

When you click on the Markets model, you will see a list of all of your markets and a designation if each market is public or not. The green icon with a check means that particular market is visible to the public. The red icon with a dash means that particular market, and business within that market are not viewable on the public facing side of the site. Select any one of the markets to edit.

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To Set up a new market, select add market. Input the name of the market. The name will appear in a drop down box for market selection on the public view of Marketplace.

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Note

On new Marketplace sites, the single market designation will be the ‘all’ market. It contains all of the postal codes and the slug is ‘all.’ This is the default market that vistors view prior to selecting the market drop down. The name of the market can be changed but do not change the slug. Read further for information on segmenting markets and setting a new default.

Whether adding a new market, or editing a current market, the following fields are available.

  • Name: Name that appears to the public.
  • Slug: This field is automatically generated when you enter the name above.
  • Postal Codes: Where you select the postal codes that make up this market.
  • Is Public: Check this box to make the market visible to the public. Uncheck if you don’t want this market to be visible.

Note

The following data, only needs to be added to the default ‘all’ market. The data will render on all of the additional markets you add. To customize a specific market, add the following data to that market only.

  • Support email: Contact email to internal staff who will receive all Marketplace inquiries from the public.
  • Contact phone number: Main number you want to provide to the public.
  • Extra contact information for feedback form:
  • Header logo image: Upload the header image for your Marketplace site. Marketplace accepts PNG, GIF, and JPG files for the header image.
  • Icon: This is the pushpin that designates where the business is on the google maps. The icon should be about a size of 20 x 34.
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  • Search point icon: Deprecated feature.
  • Apple touch icon: This is the icon which will link users to the mobile site. It should be a size of about 158 x 158.
  • Favicon This icon will appear in the URL address bar next to your domain name. The size should be 25 x 25.
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  • Top-level URL for shortcut links: This link will allow you to provide each market within your marketplace site with it’s own custom url. For example, Baldwin City Marketplace is part of the Lawrence Marketplace site installation. It is great for personalization on Market specific collateral.
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  • CSS Override: Your web designer can put CSS here to change the color of your site.
  • Ad invocation code: Code from your ad server goes here. On the public side it displays:
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MOBILE

  • Mobile CSS Override: Your web designer can put CSS here to change the color/font option for your Mobile site.
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  • Mobile Ad invocation code: You can add unique banner ads here, or input code from your ad server. Raw HTML is allowed; the ad should be 320 x 50 for banner display.
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The Banner ad will display on the top of each page on the mobile site; home page, category pages, search results and the business pages.

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  • Tracking code: Analytics code goes here. (See more on analytics below) You are free to use any analytics services. We suggest Google or Omniture.
  • Footer Links: Appears on the bottom of your Marketplace site (example). You can create ‘terms of contract’ in a flat page and enter the link here.
  • Market tabs: Appears on the top of your Marketplace site, to the right of your header image. There are six fields available. The ‘is marketplace’ denotes that the link is a marketplace site.
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Google Analytics is a free service offered by Google that generates detailed statistics about the visitors to a Web site. Sign up for a Google Analytics account at http://www.google.com/analytics. Once that is done, follow these steps while still on the Google Analytics site:

  1. Create a profile for a new domain
  2. Provide the URL of your Marketplace site
  3. Complete the county and time zone fields
  4. Copy the tracking code provided under Legacy Tracking Code (urchin.js)

Then, navigate back to the Admin View. To finish adding your Google Analytics code: 1. Select the Market (generally the ‘All’ Market) 2. Scroll to the Tracking Code field 3. Paste the tracking code (urchin.js) into the Tracking Code field 4. Click Save

Google Analytics will now give you detailed traffic information about visitors to your Marketplace site. You are free to use any analytics platform you would like.

Setting the Default Market

Account managers can change the default site setting at any time. When users first come to your site, they land on the default market. They can then use the drop down menu to navigate to businesses within specific markets. To change the default, click on the ‘site settings’ link at the upper right hand of the page in admin view.

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Top-level URL for short cut link: Key in the url that you want to drive users to when the click on the header icon. The default behavior allows users to return to the home page from anywhere else on the site by clicking on the header image as seen here:

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Add the slug of the market you wish to designate as the new default. Copy and paste the ad invocation code and any extra feedback form information from your current all market.

Note

If you change the Default Market, make sure you copy your ad invocation code into the new default. If it is not copied, the Ad space will appear blank on the public facing side.

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