Business

It is much more user friendly to manage business data from the Public View like your call center representatives are instructed to do. However, there are a few exceptions you will see below. Remember, if you add a business from this module within the admin, you still have to go to the Business Profile application to select whether a business is Free, Basic or Expanded.

Please note the only reason you should access this section of the admin is to do the following:

  • Filter the businesses by business type.
  • View the number of businesses in your Marketplace site.
  • Adjust the Geocoding for a specific business.
  • Validate a business.
  • Enter a business’s Metadata.
  • Export your list of businesses into a csv file.

It is important to note that when you first receive your Marketplace site, every Business Listing has a high level categorization based on the SIC code provided in your initial data purchase. However, all Business Listings are marked “unclassified” until your call center representatives assign the correct categorization as they call on businesses to verify data.

Business Types

The Business Types application contains top level categorization of businesses. For example: Bar, Media, Professional, Restaurant, Retail, and Service. In order to avoid a cluttered site, we advise against adding too many new types (To add a new business type, click on the Add business type icon in the upper right hand side under the Business Type module).

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Figure 4.1 Existing Business Types

Businesses

The Businesses application allows you to view all businesses in your Marketplace site. This is also the place within your admin to adjust a business’s geocoding, validate or invalidate a business, and provide metadata.

To see how many businesses you have in your Marketplace site:

  1. Click on the Businesses application under the Business Module.
  2. Scroll down to the very bottom where you will see a number. This number is the total number of Business Listings in your Marketplace installation.
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Figure 4.2 Total number of businesses

When you click on a business name within the Businesses application, you are shown the ‘business detail’ page, where you can adjust Geocoding and Metadata.

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Figure 4.3 Business detail page

Geocoding

This is where a business’s latitude and longitude coordinates are entered for their Google map location on the public side. This geocoding is automatically filled in during the data import for your Marketplace site. However, you will come across some errors as you verify business information and will have to manually enter the correct longitude and latitude.

To adjust a business’s geocoding:

  1. Click on the Businesses application under the Business module.
  2. Type in the business name you need to edit and select.
  3. Scroll down to the field Geocoding.
  4. Open a new tab and go to the maps.google.com.
  5. Search for the business’s address.
  6. Copy this code and place it in the address bar of the browser:
javascript:void(prompt(“.gApplication.getMap().getCenter()));
  1. A box will pop up with the latitude and longitude.
  2. Write them down and then go back to the Marketplace tab.
  3. Place the longitude and latitude numbers from maps.google.com into the Latitude and Longitude field in Marketplace.
  4. Click save.

Note

In North America, all latitude will be a positive number and all longitude will be a negative number.

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Figure 4.4 Latitude and Longitude values on a business.

Misc

Validated:

When you receive your Marketplace site, every Business Listing is validated and appears on the public side. This box must be checked for the business to appear on the public side. If you want to remove this business from the public side, uncheck this box and the Business Listing will no longer appear.

Metadata

The Metadata application allows you to input keywords and a business description for businesses in Marketplace.

What is “metadata” exactly?

Metadata is quite simply, data about other data. A metadata description is a summary of the relevant content of the specific page. Keeping the metadata description brief (one to two sentences) is highly recommended as it assists the search engine to index the page faster and deliver it in search result sets. Like the description, metadata keywords should be relevant and cover the entire breadth of what the business is about. Remember: less is more. Entering duplicates of keywords does not necessarily equal higher search result placement.

The Metadata application in Ellington Marketplace™ will allow you to place metadata keywords and descriptions within the source code of the webpage. Metadata is not visible on the page by your users. It is placed there for search engines like Google™ and Yahoo!™ to use to index the content on the page. The use of relevant metadata, in addition to great content on the business’s Marketplace website, is a great way to optimize a website.

Note

Metadata keywords and descriptions are not visible to the end user and are not indexed by the search engine inside of Ellington Marketplace™.

Adding Metadata

  1. Scroll down to the Metadata section of the modify screen and select the Metadata type (Keywords or Description).
  2. Enter the metadata information in the Content field.

Tip

Account Coordinators may choose to copy the keywords that are already on the Business Listing for the internal Marketplace search engine into the metadata keywords.

Tip

Metadata descriptions should be no more than a few sentences and should summarize for the search engine what is on the webpage. An example appears below:

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Figure 4.5 Metadata fields showing a description and keywords

Google Search Results

Now, the Metadata description is listed below the link to the business website when it appears within search engine results:

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If you were to perform a right click and select View Page Source while on the business’s Marketplace site and search for the word “meta”, you’ll locate the snippet of code located on the page. This is what is “seen” by the search engines when they crawl the site

Right-clicking and viewing page source reveals metadata::

<meta name="description" content="Niehoff/Dunco is a family owned premier provider of quality comfort systems, customer-oriented and professional technical services.  We offer a complete array of heating, cooling and air quality components that will make your environment more enjoyable and safe.">
   <meta name="keywords" content="ac air conditioning,Air Conditioner,air conditioner filters,air conditioner heater,air conditioner maintenance,air conditioner service,air conditioners,air conditioning,air conditioning companies,air conditioning company,air conditioning contractor,air conditioning contractors,air conditioning cool,air conditioning cooling,air conditioning fan,air conditioning filter,air conditioning heater,air conditioning heating,air conditioning installation,air conditioning service,air conditioning system,central air conditioner,central air conditioners,central air conditioning,central air conditioning unit,central air conditioning units,central heating,furnace,furnaces heating,heat,Heat Pump,Heating,heating &amp; air conditioning,heating air conditioner,heating air conditioning,heating and air conditioning,heating and air conditioning systems,heating and air conditioning units,heating and cooling,heating cooling,heating furnace,heating installation,heating maintenance,heating repair,heating system,heating systems,heating unit,heating units,hot water heater,hot water heaters,hot water heating,Humidifier,installing air conditioning,installing central air conditioning,residential heating,water heater,water heaters,water heating">

For more information on metadata best practices, we recommend consulting your analytics vendor (Google, Yahoo) or visiting this helpful article below:

http://www.seomoz.org/blog/making-the-most-of-meta-description-tags

Hours

It is recommended to edit or update this section from the public side. For instructions click here

Export Businesses as CSV

When you click on this module, your entire business data will be exported into a CSV file. You can use this file to divide up between your call center representatives, create calling lists for your sales reps, or create mailing lists.