The Metadata application allows you to input keywords and a business description for businesses in Marketplace.

What is “metadata” exactly?

Metadata is quite simply, data about other data. A metadata description is a summary of the relevant content of the specific page. Keeping the meta data description brief (one to two sentences) is highly recommended as it assists the search engine to index the page faster and deliver it in search result sets. Like the description, metadata keywords should be relevant and cover the entire breadth of what they business is about. Remember- less is more. Entering duplicates of keywords does not necessarily equal higher search result placement.

The Metadata application in Ellington Marketplace™ will allow you to place metadata keywords and descriptions within the source code of the webpage. Metadata is not visible on the page by your users. It is placed there for search engines like Google™ and Yahoo!™ to use to index the content on the page. The use of relevant metadata, in addition to great content on the business’ Marketplace website, is a great way to optimize a website.

NOTE: Metadata keywords and descriptions are not visible to the end user and are not indexed by the search engine inside of Ellington Marketplace™.

Adding Keywords

  1. Log into the site administration panel and find the Business module and click on Businesses:
  1. Find the business that you are entering the data for by entering the business name in the search field and click the Go button: Example: niehoff
  1. Scroll down to the Metadata section of the modify screen and select the Metadata type (Keywords or Description).
  2. Enter the metadata information in the Content field.


Account Coordinators may choose to copy the keywords that are already on the business listing into the metadata keywords.


Metadata descriptions should be no more than a few sentences and should summarize for the search engine what is on the webpage. An example appears below:


Google Search Results

Now, the Metadata description is listed below the link to the business website when it appears within search engine results:


If you were to perform a right click and select View Page Source while on the business’ Marketplace site and search for the word “meta”, you’ll locate the snippet of code located on the page. This is what is “seen” by the search engines when they crawl the site

Right-clicking and viewing page source reveals metadata:

<meta name="description" content="Niehoff/Dunco is a family owned premier provider of quality comfort systems, customer-oriented and professional technical services.  We offer a complete array of heating, cooling and air quality components that will make your environment more enjoyable and safe.">

<meta name="keywords" content="ac air conditioning,Air Conditioner,air conditioner filters,air conditioner heater,air conditioner maintenance,air conditioner service,air conditioners,air conditioning,air conditioning companies,air conditioning company,air conditioning contractor,air conditioning contractors,air conditioning cool,air conditioning cooling,air conditioning fan,air conditioning filter,air conditioning heater,air conditioning heating,air conditioning installation,air conditioning service,air conditioning system,central air conditioner,central air conditioners,central air conditioning,central air conditioning unit,central air conditioning units,central heating,furnace,furnaces heating,heat,Heat Pump,Heating,heating &amp; air conditioning,heating air conditioner,heating air conditioning,heating and air conditioning,heating and air conditioning systems,heating and air conditioning units,heating and cooling,heating cooling,heating furnace,heating installation,heating maintenance,heating repair,heating system,heating systems,heating unit,heating units,hot water heater,hot water heaters,hot water heating,Humidifier,installing air conditioning,installing central air conditioning,residential heating,water heater,water heaters,water heating">

For more information on metadata best practices, we recommend consulting your analytics vendor (Google, Yahoo) or visit this helpful article .

We also recommend following the Google Webmaster Central Blog for current information on Google’s search processes.





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