Things to know when launching a Marketplace site

Google Analytics

1. Access your Google Analytics account or create a new one at this site.

  1. Create a profile for a new domain.
  2. Provide the URL of the site to be tracked (
  3. Complete the county and time zone fields.
  4. Copy the tracking code provided under Legacy Tracking Code (urchin.js).
  5. Access the admin view of your Ellington Marketplace installation.
  6. Select the Markets module within the Markets application


User must have sufficient privileges. Contact your on-site project director if access to the Markets model is unavailable.

  1. On the Market object list view, select the Market you wish to edit.
  2. On the Market detail view, scroll to the Tracking Code field.
  3. Paste the tracking code obtained from the Google Analytics into Legacy Tracking Code field.


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What is a Google Analytics code and why do I need one for my Marketplace site?

Google Analytics is a free service offered by Google that generates detailed statistics about the visitors to a Web site. Your Google Analytics account will allow you to view traffic trends and allow to you export specific reports. You can sign up for a free Google Analytics tracking code here_. Once you have created your Google Analytics account, log into your site admin, select Markets, select the Market name, and copy and paste the provided Google Analytics tracking code in to the tracking field. Click save.

Google Maps API Key

The Google Maps API key allows you to embed Google Maps on your Marketplace sites. It is important to note that both your beta site and your live Marketplace site will need their own individual Google API keys. Prior launching your live site, you can create a Google API key here_. Once you have generated your Google API key, please contact your solutions manager via Basecamp, and provide them with your API key. Then we can update the site with your key, ensuring that your maps will display properly.


Launching your site without a Google API key will prevent maps from working properly.

Marketplace Print Ads:Native Files

Here you can access to the .zip file containing native production files used for Lawrence Marketplace.

Native Quark® files

Attention Adobe InDesign users: Converted_files

Getting right rail ad to display

To place the upper right rail ads on your Marketplace site you need to have a piece of HTML, which retrieves the ads from your ad server and displays it. This piece of HTML is called an invocation code. Your internal IT Department can assist you with generating your Ad Invocation Code.

For example:

<object classid=clsid:d27cdb6e-ae6d-11cf-96b8-444553540000 codebase= width= < width=> 300” height=”250” align=”middle”>

<param name=”movie” value=http://FULL URL HERE.swf>

param name=”allowScriptAccess” value=”always”>

<embed type=”application/x-shockwave-flash”

pluginspage= <>
width=”300” height=”250” align=”middle”

src=http://FULL URL HERE.swf



Add your Ad Invocation Code by logging into the admin, selecting the Markets module, selecting your market name, and copying and pasting your ad invocation code into the Ad Invocation Code field. Click save.